First Guest Speaker

Mr. Casey Lane will be our first guest speaker for 2012 Western Bonanza, and we are VERY excited and privileged to hear from him tonight!

Here are some really cool things you'll want to know before you watch Mr. Lane speak to us on the Livestream at 6:15 p.m. Pacific Time.


-Mr. Lane currently serves as the Vice President of Corporate partnerships for the Professional Bull Riders.  It is his primary responsibility of procuring new sponsor and media partners for the PBR.

-He graduated Cal Poly 1998 Ag Business.  He was a member of the Cal Poly Rodeo team 1994-1998 and served as Rodeo Club President 1998.

-He worked first in Feed Production for Foster Farms then in production, sales and marketing for Harris Ranch, before beginning his sports marketing career in 2004.

-He has worked on sponsorship for PBR and endorsements for individual western lifestyle athletes including Trevor Brazile, Justin McBride and Ty Murray.

-He now lives in Paso Robles with his wife Kate and 2 kids.

-He serves on the boards of San Luis Obispo County Cattlemen's Association and West Coast Junior Rodeo Association.

We are pleased to welcome Mr. Lane to the Western Bonanza family and would like to thank him for his time. We greatly appreciate everything he has to say and apply it directly to improving the Western Bonanza experience for you!

Tune it tonight to also see the presentation of committee ceremony! We're having fun!

Bonanza or Bust!
~Malorie Bankhead
2012 Marketing Manager